Claire Wears

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June 3, 2025 British Fashion

These “New Heritage” British Brands Are Making Me Question Everything I Know About Authenticity

Okay, so there’s something that’s been bothering me for months now, and I need to work through it with you because honestly, it’s making me question everything I thought I…

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June 2, 2025 British Fashion

trying to look cute while literally melting: my survival guide to dressing for british heatwaves without AC

There’s this specific type of British suffering that kicks in around day three of a heatwave, you know? Like, the first day everyone’s posting sunset pics and “finally some proper…

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June 2, 2025 British Fashion

Why I Skip Burberry and Hunt for These British Brands Instead (And My Kids Think I’m Crazy)

Okay, so here’s something that might make me sound like a total fashion fraud – I’ve never owned a single piece from Burberry. Not even a keychain. I mean, I’m…

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May 30, 2025 British Fashion

I Asked French Fashion People Which British Brands They Actually Buy (Their Answers Surprised Me)

So this is probably going to sound like the most pretentious thing ever, but I spent three months asking every French fashion person I could get hold of which British…

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May 30, 2025 British Fashion

How I Cracked the Code for British “Drinks or Dinner” Invitations (And Why One Outfit Can Handle Both)

You know that moment when someone says “let’s meet for drinks” and you have absolutely no idea if you’re headed to a gastropub with sticky floors or some wine bar…

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May 29, 2025 British Fashion

Why British Beach Days Require a Survival Pack (And How to Look Decent While Freezing)

You know what my most vivid British beach memory is? It’s not some Instagram-worthy moment of golden sand and sunshine. It’s me at age eight on a family trip to…

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May 27, 2025 British Fashion

Why My Pristine Country Wardrobe Screamed “City Faker” (And How I Fixed It)

I’ll never forget the mortification of stepping out of the car at my first proper countryside weekend, looking down at my spotless white Allbirds, then looking up at everyone else’s…

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May 26, 2025 British Fashion

What I’ve learned about dressing for British beaches (spoiler: it’s complicated)

You know what I love about British beach holidays? The sheer bloody-minded optimism of it all. Every single time I pack for a coastal trip, I find myself throwing the…

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May 26, 2025 British Fashion

Why I’m Slightly Obsessed with British Beauty Halls (And My Buying Guide for Each One)

I was fourteen when I first understood the specific type of mortification that only a department store beauty counter can deliver. My mum had dragged me to House of Fraser…

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May 23, 2025 British Fashion

I Finally Cracked the Code: One Carry-On for Every British Weekend Away (After Years of Luggage Disasters)

Okay, so I need to come clean about something embarrassing. Until about a year ago, I was that person who packed like I was moving to a new country every…

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