Claire Wears

Claire Wears

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August 19, 2025 Blog

The Secret Primark Buys Every Fashion Person Refuses to Admit

Last week I was grabbing coffee near my office when I ran into Sarah, a stylist I know from various industry events. She was clutching two massive Primark bags and…

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August 18, 2025 British Fashion

When “Dry Clean Only” Labels Mock Your Life Choices

There’s a chair in my bedroom that’s basically given up its original purpose. You know the one – that piece of furniture that’s become a weird purgatory for clothes that…

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August 17, 2025 British Fashion

Why I’m Still Shopping at British Department Stores (And You Should Too)

So there I was last month, standing in Edinburgh airport watching my suitcase disappear onto the Dublin carousel while I was supposed to be speaking at a sustainable fashion panel…

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August 16, 2025 British Fashion

My Decade-Long Hunt for Designer Bargains in British Charity Shops

Okay, so I need to confess something that might sound absolutely ridiculous coming from someone who regularly drops $300 on Theory blazers: I am completely obsessed with charity shops. I…

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August 15, 2025 Blog

What I’ve Learned About Style From Spotting Celebrities at the Grocery Store

I need to tell you about the time I saw Olivia Colman at Tesco Metro in Clapham, because it completely changed how I think about real-world style versus what we…

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August 12, 2025 British Fashion

Why I’m Ditching Designer Labels for British Textiles (And You Should Too)

I was at this fashion editor dinner in London last month – you know, one of those things where everyone’s pretending the tiny portions are actually satisfying while secretly planning…

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August 11, 2025 British Fashion

Why I Finally Stopped Dressing for Mediterranean Summer in a Country Where 19°C Counts as a Heatwave

You know that moment when your weather app shows 19°C and suddenly half of London loses its collective mind? I swear, the first properly warm day here is like watching…

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August 10, 2025 British Fashion

Why I Can’t Stop Buying British-Made Clothes (Even When They Cost a Fortune)

I was standing in this tiny workroom in Hackney last month, watching a woman who had to be in her sixties cutting fabric with scissors that probably cost more than…

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August 9, 2025 British Fashion

Why I Finally Figured Out How to Pack for British Holidays (After Years of Disasters)

I’m pretty sure the first time I tried to do that whole “capsule holiday wardrobe” thing was for a trip to Cornwall when I was like twenty-four. I’d been following…

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August 8, 2025 British Fashion

Why I’ve Mastered the One Winter Formula That Actually Works on a Budget

There’s this moment every October—usually when I’m standing at the bus stop getting absolutely soaked because I thought a denim jacket would cut it for another week—when I finally admit…

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