People ask sometimes whether we’re using AI to write articles, and the answer is complicated but basically: the ideas and opinions are entirely human, but we use some AI tools to help clean up our writing because none of us are professional writers and our first drafts can be rough.
Every article on Claire Wears starts with one of us having actual thoughts about fashion based on our real lives. Me writing about whether a Target find is worth it after I actually bought it and wore it. Madison figuring out budget styling tricks in her Portland apartment. Jasmine navigating corporate dress codes in Boston finance. Taylor trying to look decent while her toddler smears peanut butter on her jeans. Brooklyn analyzing what’s trending on TikTok this week. Riley researching ethical brands in Seattle. That’s all us, based on our actual experiences.
But here’s the thing — I work in marketing, Madison’s a graphic designer, Jasmine’s in finance, Taylor’s a stay-at-home mom, Brooklyn does retail and content creation, Riley’s an environmental consultant. None of us went to journalism school or studied writing professionally. We write about fashion because we care about it and have opinions, not because we’re trained writers. Sometimes our drafts are wordy or awkwardly structured or need help flowing better.
So yeah, we use AI tools sometimes to help with that. Think of it like a really good editor who helps tighten sentences and fix grammar. We write the full article — all the ideas, experiences, recommendations, opinions — and then we might run it through tools like Grammarly or similar to catch mistakes and improve readability. Sometimes we’ll use AI to help restructure sentences that don’t quite work. But the substance is always ours.
The process usually looks like this: one of us writes a complete draft about something we actually experienced or have genuine opinions about. Then we review it ourselves, maybe ask another contributor to read it, and might use AI tools to help polish the final version. Every article gets reviewed by at least one other person before it goes live. If something doesn’t sound authentic or if the details seem off, it gets sent back for revision.
We’re protective about keeping our voices genuine because that’s literally the whole point of this site. If an article could’ve been written by anyone about anything, if it sounds generic or like it came from someone who’s never actually dealt with the topic, it doesn’t make the cut. The goal is real perspectives from real people, not content that could’ve been generated from scraping other fashion blogs.
About images: some of them are AI-generated, and we’re transparent about that. Here’s why:
We can’t photograph everything we write about. Madison doesn’t own every piece from every affordable brand. Jasmine can’t showcase every type of corporate outfit. Taylor’s not staging perfect flat lays with her kids running around. Brooklyn’s phone can only capture so much. Riley’s thrifted finds don’t always photograph well. I definitely don’t have photos for every trend or style concept we discuss.
We also can’t just grab images from other people without permission — copyright matters, and we respect other creators’ work. Taking our own photos for every single article would be ideal but realistically impossible with everyone’s schedules and resources.
So when we need visuals to illustrate something and we can’t photograph it ourselves, we’ll sometimes generate AI images that represent the concept. We try to make them look reasonable and useful, not obviously AI-generated with weird hands or strange proportions. They’re there to help readers visualize what we’re talking about, not to deceive anyone.
What you’ll never find here is AI-generated articles that are just generic content about fashion topics we don’t actually know about. We’re not using AI to pump out “Top 10 Spring Trends” lists based on scraping other websites. Every article comes from someone’s real experience — me dealing with Chicago weather and a marketing job wardrobe, Madison’s budget constraints in Portland, Jasmine’s corporate environment in Boston, Taylor’s suburban mom life in Minneapolis, Brooklyn’s social media world in Austin, Riley’s sustainable fashion journey in Seattle.
We’re figuring out how to use new tools without compromising what makes Claire Wears valuable — actual human perspectives from people with different lives and approaches to fashion. Our promise is that every article starts with real knowledge and real experience, even if we use some digital help to make the writing clearer.
If you’re wondering whether something was written by AI, the answer is no — it was written by one of six real people dealing with real fashion situations in their actual lives, maybe with some editing assistance from AI tools because we’re better at having opinions than we are at writing perfectly structured articles.
The content is human. The polish might have some digital help. But the voice, the experience, the perspective — that’s all us.