Claire Wears

Claire Wears

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August 15, 2025 Blog

What I’ve Learned About Style From Spotting Celebrities at the Grocery Store

I need to tell you about the time I saw Olivia Colman at Tesco Metro in Clapham, because it completely changed how I think about real-world style versus what we…

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August 12, 2025 British Fashion

Why I’m Ditching Designer Labels for British Textiles (And You Should Too)

I was at this fashion editor dinner in London last month – you know, one of those things where everyone’s pretending the tiny portions are actually satisfying while secretly planning…

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August 11, 2025 British Fashion

Why I Finally Stopped Dressing for Mediterranean Summer in a Country Where 19°C Counts as a Heatwave

You know that moment when your weather app shows 19°C and suddenly half of London loses its collective mind? I swear, the first properly warm day here is like watching…

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August 10, 2025 British Fashion

Why I Can’t Stop Buying British-Made Clothes (Even When They Cost a Fortune)

I was standing in this tiny workroom in Hackney last month, watching a woman who had to be in her sixties cutting fabric with scissors that probably cost more than…

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August 9, 2025 British Fashion

Why I Finally Figured Out How to Pack for British Holidays (After Years of Disasters)

I’m pretty sure the first time I tried to do that whole “capsule holiday wardrobe” thing was for a trip to Cornwall when I was like twenty-four. I’d been following…

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August 8, 2025 British Fashion

Why I’ve Mastered the One Winter Formula That Actually Works on a Budget

There’s this moment every October—usually when I’m standing at the bus stop getting absolutely soaked because I thought a denim jacket would cut it for another week—when I finally admit…

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August 3, 2025 Blog

How I Finally Built a Denim Collection That Actually Works (After Years of Terrible Choices)

God, I still cringe thinking about my denim collection from three years ago. Picture this: me, standing in my tiny Portland apartment bedroom at 7:30 AM, already running late for…

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August 1, 2025 British Fashion

Why Pink is Having Its Main Character Moment This Summer (And How to Actually Wear It)

Okay so I need to tell you about my complete 180 on pink because honestly? I was one of those people who would literally say “pink just isn’t my color”…

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July 29, 2025 Blog

I Accidentally Became the Poster Child for Weird Girl Fashion (And You Can Too)

Last Tuesday at the Pike Place Market, this girl maybe half my age looked me up and down and said, “Oh my god, your fit is giving major weird girl…

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July 29, 2025 British Fashion

I tried the chaotic layering trend that’s making millennials lose their minds (spoiler: Gen Z might be onto something)

So there I was, standing in our tiny office kitchen making my third cup of coffee at 10 AM when our newest intern walked in wearing what I can only…

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