Floral dresses are not all created equal and we feel strongly about this. There are florals that feel genuinely beautiful and there are florals that feel like they were designed by an algorithm. The difference is usually in the scale of the print, the quality of the base fabric, and whether the colours feel considered or just thrown together. We’ve been very selective here. These are the floral dresses that we’d genuinely wear. The ones that feel like fashion rather than just pattern.